Brand identity for Zuena BARF

Design
Tackling a branding project in the pet world was not only a challenge but also a true pleasure for us animal lovers. With Zuena, we shaped a visual identity that reflects an authentic and natural food philosophy—just like the bond between people and their pets.
  • Graphic design
  • Branding

Client

Zuena BARF

Duration

2024

Description

Zuena BARF offers a raw and natural diet for dogs and cats, inspired by the ancestral eating habits of wild animals. The client asked us to create a brand that could communicate this vision in a distinctive, clear, and engaging way.
We started with a workshop to gather insights and align on core values. A strong idea quickly emerged: Zuena is more than just a product — it’s a personalized service that delivers tailor-made meals to your home, already portioned by protein type and pet size.
The logo features an animal leaping toward a box, playfully evoking the concept of “prey” while highlighting the packaging as a key brand element — delivering everything ready to enjoy. A gesture of love, served fresh.