Vir, social project 2020
– flowing ideas on LinkedIn
/ Content marketing
/ Social media strategy
/ Content planning
Client – Vir
A winning strategy
– putting people at the centre
The main players for Vir
Since 1971, Vir has established itself worldwide in the manufacturing of ball and balancing valves. The question was simple: how can we effectively approach the social media world and, specifically, Linkedin, the social network of professionals? Vir turned to Marcopolo to develop this project from scratch.
Our work started with a detailed analysis of the reference world: competitors, topics, people and trends. In particular, the identification of a few key characters enabled us to develop an effective user-centred strategy.
A new concept
– as fluid as ideas
The flow of a liquid, the stream of ideas
To be a world leader in your sector, you need to be structured and precise and respond quickly and creatively to new market challenges.
Vir, with its products, controls the flow of a liquid. In the same way, it develops new ideas through continual research.
Our concept, ‘Flowing ideas’, was based on this concept.
More than 60 posts created to report on products, events, houses and news
A strategy that produces results
By creating a company profile, we aimed to make Vir stand out among its competitors and reflect the full power of the brand. The results were outstanding, taking Vir from being entirely absent to creating a community base that is far beyond solid.
+1.700
Followers on the LinkedIn Vir page
+60k
The number of ‘impressions’ recorded on the page
+2.000
Total clicks on different posts
+1.500
Likes left on posts
+300
Posts shared by users
+25
Countries reached, both in terms of interactions and followers
